CASSIE LAJEUNESSE
Résumé
EDUCATION
The George Washington University, Washington, D.C., Class of 2023
Master of Professional Studies in Publishing, GPA: 4.0
Berry College, Mount Berry, Georgia, Class of 2020
Bachelor of Arts, Honors, in English with minor in Spanish, GPA: 3.8/4.0
WORK EXPERIENCE
American Chiropractic Association, Arlington, Virginia
Communications Associate April 2021 – present
Editorial
Work with communications team to ensure that all content meets association standards and values
Create and distribute weekly association e-newsletter, advertising messages, and other e-blasts in RealMagnet
Serve as point person for company-wide edits, proofread materials from all departments for print and digital publications
Management
Coordinate with all departments to gather content for weekly newsletter, social media posts, website, etc.
Manage social media content creation and scheduling for four ACA channels (Facebook, Twitter, Instagram, LinkedIn), including consumer and member information and a national health campaign, according to association templates and guidelines
Moderate online member forum on Higher Logic platform, communicating with members and troubleshooting member challenges related to the forum
Review forum content to ensure compliance with forum guidelines, contact members when posts do not comply
Analytics
Gather website, social, and email marketing analytics monthly for organization-wide web traffic report
Writing & Content
Develop content ideas for member-focused and consumer-focused publications
Coordinate with freelance content writers and translators for content creation
Conduct interviews and research for member-focused and consumer-focused publications
Write content for blogs, newsletter, industry publications, marketing materials, and website
Develop content migration plan for new ACA website
Assist with content migration, website updates, and maintenance for multiple WordPress sites
V3 Collective, Rome, Georgia
Managing Editor July 2020 – June 2021
Editor/Proofreader February 2020 – July 2020
Contributing Writer October 2019 – present
Intern May 2019 – September 2019
Proofread and edit all first-round stories prior to magazine publication
Provide comments and feedback on style and organization of articles
Conduct interviews and research for articles
Write content for multiple platforms: monthly magazine articles and advertorials, online features and interviews
Attend weekly editorial meetings to pitch content ideas and coordinate with editors, photographers, and writers
The Campus Carrier, Berry College student newspaper, Rome, Georgia
Editor-in-Chief May 2018 – May 2020
Deputy News Editor August 2017 – May 2018
Copy Editor August 2016 – May 2017
Management
Manage a team of 20+ editors, reporters, and photographers
Communicate regularly with faculty advisor, staff, and school administration
Lead weekly editorial and pitch meetings
Oversee production of 12-page weekly newspaper
Train new writers and editors
Oversee social media content production and posting
Recommend and prepare entries for Georgia College Press Association’s annual journalism contest
Assist with newspaper distribution as needed
Editorial & Writing
Edit, fact-check, and proofread all copy and page layouts
Assist with page design and photo research/captions
Conduct interviews and research for articles as needed
Write articles as needed
Awards: The paper won General Excellence in its division, as well as several other awards, from the Georgia College Press Association in both 2019 and 2020.
SKILLS
Copyediting
Proofreading
Content writing
Social media
Microsoft Office Suite
Adobe Suite basics
Associated Press Style
Chicago Style
Some proficiency in Spanish
Management
Leadership
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HONORS & ORGANIZATIONS
Berry College Honors Program, 2016 – May 2020
Canterbury Club of NW Georgia, Officer, August 2017 – May 2018
Sigma Tau Delta National English Honor Society, Berry College Chapter President,
May 2019 – May 2020
Berry College English Department, Alice Wingo Essay Award Winner, 2020